Areekul: Blooming skincare

Areekul is where beauty meets botanical bliss, creating quality skincare products that nurture your skin and elevate your senses with enchanting floral scents.

They needed a cohesive brand identity to effectively capture a vision of botanical skincare products that deliver both quality and sensory delight. We created a seamless crossing between the digital and physical space, so whether browsing the website or pampering themselves with skincare treasures, customers are enveloped in the world of Areekul, where beauty, luxury, and nature converge to elevate the skincare ritual.

The jasmine flower serves as a wonderful inspiration because of its inherent qualities and symbolism. Renowned for its exquisite beauty and delicate fragrance, the jasmine flower represents purity, elegance, and rejuvenation — attributes that align perfectly with the principles of Areekul skincare.

Incorporating greenness and rare metal colours conveys a commitment to using natural and nourishing ingredients, promising a luxurious and effective skincare experience.

The brand identity richly applied across digital platforms and physical environments, with flexible graphic elements and imagery consistently reflecting the brand's style.