HIVED: The future of parcel delivery

London-based start-up HIVED is building the world's first sustainable parcel delivery network at scale, offering businesses a dependable and emission-free shipping option at an affordable cost. Striving to set a new standard for fair and green delivery, HIVED uses innovative technology and an entirely electric fleet of vehicles, putting people and the planet first.

We recognised the need for a dynamic and adaptable brand that could seamlessly translate across both physical and digital channels. Our goal was to strike the perfect balance between the functional and efficient nature of the logistics operations, while also capturing the playful and energetic vibe that embodies the unique company culture.

The fleet of vehicles is a major component of the brand's exposure, and they can be spotted effortlessly as they make their way around London. Boasting a stunning Honeycomb Yellow color, bold contrasting dark markings, and a playful hands and message design, the vehicles are sure to turn heads. Maintaining consistency throughout the fleet was a key consideration to ensure maximum recognisability despite the various models and sizes utilised.

The logo design for HIVED is intentionally crafted to evoke a sense of boldness and originality. The dynamic diagonal cut serves as a visual representation of the brand's ability to break free from the conventional and explore new frontiers.

Inspired by the concept of parcels and the joy they bring when delivered, we developed a range of brand assets that capture the essence of HIVED's vision. Through carefully crafted illustrations and playful design elements, the branding work strikes a balance between modernity and approachability, embodying the brand's unique spirit and energy.

It all comes together in the digital space with a suite of dynamic marketing assets and digital interfaces that consistently communicate the brand's identity in a meaningful way.